By Leah:

Dan Heller has made a name for himself as a photographer with very solid business sense. This is one of three books he's now published to help share in more detail the information he already provides in his website.

Be forewarned, this is not a how-to book. This is a book created to make you figure out what type of photographer you are, how you think, and where your own goals are .... then use it to make the most of your own business.

From marketing to copyrighting to websites and stock photography, Heller covers all the important aspects of running a business in the 'digital' age. He debunks a number of the classic models of thought, based on the pre-internet and pre-prosumer business models, but also teaches you what you can still learn from them.